In an earlier post I spoke of the new line from Madonna and her daughter Lourdes called Material Girl. I also spoke of a "face" of the brand that was yet to be released. Well, well, well, here we are! Yesterday was the "official day" Macy's announced Taylor Momsen, also known as Little J on the hit series Gossip Girl, as the spokes person for the brand. Although it was "officially" released yesterday bloggers have been chatting about it for weeks now, so if this is last weeks news to you I apologize (but as an employee of the retailer selling this line, I was not allowed to write/speak/think about it until this morning).
While you may have known about Momsen's involvement in the branding of the line, what you more than likely do not know is that Madonna directed the campaign shoot. She also hand picked Momsen herself to be the face of her new brand. The article hyper-linked above has some really great photos of Madonna shooting Momsen in the clothes... Be sure to check it out.
Also, check out the clothes themselves next Tuesday, August 3rd at your local Macy's store. If you live in San Francisco we are giving away $10 Macy's gift cards and bandeaus from the line to the first 200 shoppers!
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