Many of you may have heard that Madonna is launching another line of clothing (first being a line for H&M a few years back). This line, however, has a new demographic, a new aesthetic, and a new business partner for Madge. Lourdes, Madonna's daughter who also goes by the name Lola, is partnering with the Music and Style Icon to create a line that will be sold exclusively at Macy's. The clothing will be in stores on Tuesday, August 3rd (plug: check your local Macys.com/events page to see if there is an event in your market).
The clothing will be fun, flirty, 80's inspired, and all pieces will come in under $40. The line hopes to bring a new customer into Macy's doors, much like the launch of RACHEL Rachel Roy did last Fall. From what I have seen of the clothing, it will be very much like the fast fashion of Forever21, Urban Outfitters and Charlotte Russe. That being said, I think it is smart business move for the Madonna camp to keep under wraps the "to be announced" spokes person for the line. From where I am sitting, this "muse" is certainly what the line is all about: young, funky, edgy, and ever changing in their style. Stay tuned to find out who it is, Macy's is making the announcement on July 27th!
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